Friday, August 20, 2010

Are UGG Metallic Tall Boots really cool?

Especially UGG classic tall chestnut are the most popular model. There are many other models such as Roxy UGGs, 30th anniversary UGGs, Chrystie UGG Bailey Button Boots

, Cardy, Crochet, etc etc etc. If there is a material you can imagine that UGGs will have a model for it. But are these uggs really imaginative or are we talking about applying different materials to the same old UGG Bailey Button Triplet Boots which is the original one from the early 2000s the Classic Tall Chestnut.

Are they really cool though? Well lets look at it from an Internet

Marketing perspective.

If you look at the Google Trends data:

Every year since 2004, the winter has brought more searches for UGGs for

UGG boots on google. The countries searching for UGG Bailey Button Fancy Boots the most are

the UK, Ireland, United States, Australia, Canada, and Germany.

What about just searches for UGGs.

You see a similar trend, with every winter season bringing a large increase

in search volume.

And the top countries searching are Netherlands, United States, Norway,

Ireland, Canada, UK, Sweden, Germany.

It has been stated that UGGs are defying the current economic crisis.

People continue to purchase UGGs regardless of economic collapse in the

main markets of UGG boots.

It has been argued that Decker corporation, the company behind UGGs, has

argued that UGGs are not a trend and they have established themselves as a

recession proof staple. The trends would tend to support their beliefs as

sales of UGGs have continued strong despite the crisis. Perhaps shoppers

for UGGs dont feel guilty about the price tag because they consider these

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